Time To Change
March 29th, 2006
everyday, i love DiGi more and more. not because of their wide coverage, or their good customer service, or their attractive rates .. but solely because of …
their ads.
OMG. i honestly do wonder which advertising firm does their shit. because seriously, some of their ads are like fucking works of genius that just leave me floored each time i see em.
have y’all seen their daily full-page print ads on page 7 of The Star? man, EVERY DAY i flip through the newspaper, i see a whole different new ad by DiGi! and good ones too. i’m just so amazed at how they keep churning out all this brilliance. ooooh and have you seen the DiGi Choice ad that plays in theatres before the movie starts? that, is hands down, my favourite ad of all time. it’s right up there with Carlton Draught’s ‘big ad’ :D
during today’s showing of American Idol, i caught DiGi’s latest ad that featured a high-jump athlete. it was so unbelievably hilarious that i just started laughing in the middle of the gym. i didnt care who was looking, i just wanted to laugh. i giggled so much that i had to stop my workout, sit down on the treadmill,and laugh my ass off with my head in my hands. it was a complete ROFL moment!!!
oh wait i just remembered another good ad campaign DiGi had. remember when there was this whole Call and SMS Plan thing that Maxis put into motion? well okay for those who dont, sometime ago Maxis launched this new Plan concept where their customers could choose to pay less for either Calls, or SMSes. so it really depends on whether you’re a call-person, or an SMS-person. many people were all for it, and as a result people started subscribing to Maxis Hotlink in throngs!
but then …. DiGi upperhanded them by kickstarting this wonderfully ingenious ad campaign that bore the slogan ‘Why Choose When You Can Have Both?’
:D
ABSOLUTE DEXTERITY. and the best part was that in the newspapers, that print ad came directly after the Maxis Hotlink ad. hahaha omg. i cant imagine how pissed off the upper echelons of Maxis must have been when that happened. all i know is that i choked on my Milo laughing when i read the newspaper that day.
so. maybe one of these days i may just switch to DiGi :D simply cos they have genius ads.
(i use Maxis btw. hehehe)
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